Develop and manage marketing plans

Develop and manage marketing plans - Processes ()


generated_by	build_archi_xml.py::gen_process_context_view
generator_path	pedro/capabilities/build_archi_xml_assign/build_archi_xml_assign.py
run_at	2026-10-19T19:14:06
view_type	capability_processes


Market and Sell Products and Services
Develop and manage marketing plans
Establish marketing budgets
Establish marketing budgets - Context
Develop and manage pricing
Develop and manage pricing - Context
Track customer management measures
Track customer management measures - Context
Develop and manage packaging strategy
Develop and manage packaging strategy - Context
Develop and manage promotional activities
Develop and manage promotional activities - Context
Manage product marketing content
Manage product marketing content - Context
Analyze and respond to customer insight
Analyze and respond to customer insight - Context
Develop and manage marketing plans - Context
Develop and manage sales plans
Manage leads opportunities
Manage leads opportunities - Context
Manage customers and accounts
Manage customers and accounts - Context
Develop and manage sales plans - Processes
Develop marketing strategy
Design and manage customer loyalty program
Design and manage customer loyalty program - Context
Define pricing strategy
Define pricing strategy - Context
Develop marketing communication strategy
Develop marketing communication strategy - Context
Develop marketing strategy - Processes
Market and Sell Products and Services - Processes
Develop and Manage Products and Services
Develop products and services
Design and prototype products and services
Design and prototype products and services - Context
Develop products and services - Processes
Generate and define new product service ideas
Define product service development requirements
Define product service development requirements - Context
Generate new product/service concepts
Generate new product/service concepts - Context
Generate and define new product service ideas - Processes
Develop and Manage Products and Services - Processes


Marketing Budget	Establish marketing budgets	Develop and manage promotional activities
Pricing Guidelines	Develop and manage pricing	Manage leads opportunities
Target Price	Develop and manage pricing	Define product service development requirements
Campaign Performance Report	Develop and manage promotional activities	Track customer management measures
Customer Feedback Summary	Develop and manage promotional activities	Design and prototype products and services
Marketing Content	Manage product marketing content	Develop and manage promotional activities
Customer Insight Brief	Analyze and respond to customer insight	Manage customers and accounts
Customer Insight Brief	Analyze and respond to customer insight	Generate new product/service concepts
Loyalty Program Report	Design and manage customer loyalty program	Track customer management measures
Pricing Strategy	Define pricing strategy	Develop and manage pricing
Marketing Communication Strategy	Develop marketing communication strategy	Develop and manage promotional activities